get to know your customers and win their loyalty
Merlin Stone (Author), Neil Woodcock (Author), Liz Machtynger (Author)

Abstract

Customer relationship marketing : get to know your customers and win their loyalty

Keywords

potrošnik;psihologija potrošnika;marketing;trženje;tržni mehanizem;management;perspektive;družbe;podjetje;tržne raziskave;integracija;integracijski procesi;strategija trženja;poslovni proces;človek;kupci;planiranje poslovanja;predvidevanje;Potrošniki;Priročniki;Zadovoljevanje;Pridobivanje;Motivacija za uspešnost;Lojalnost;Potrošniški interesi;Prednosti;Tržna miselnost;Odločanje;

Data

Language: English
Year of publishing:
Typology: 0 - Not set
Organization: UM EPF - Faculty of Economics and Business
Publisher: ǂK. ǂPage
UDC: 658.89(035):339.138
COBISS: 5241628 Link will open in a new window
ISBN: 0-7494-2700-0
Views: 808
Downloads: 32
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Customer relations;Relationship marketing;Potrošniki;Priročniki;Motivacija;Tržno komuniciranje;Metode;Marketing;Strategija;
URN: URN:SI:UM:
Type (COBISS): Manual
Pages: XII, 228 str.
ID: 8716887
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