Joel R. Evans (Author), Barry Berman (Author)

Abstract

Marketing

Keywords

trženje;strategija trženja;marketing;potrošnik;tržna analiza;proizvodi;cene;promocija;tržno planiranje;psihologija potrošnika;planiranje proizvodnje;izdelki;distribucija;management;Marketing;Učbeniki za visoke šole;Marketinška strategija;Prodajni kanali;Potrošniški interesi;Distribuirani sistemi;

Data

Language: English
Year of publishing:
Typology: 0 - Not set
Organization: UM EPF - Faculty of Economics and Business
Publisher: Prentice Hall International
UDC: 339.13(075.8):658.8.013
COBISS: 3751708 Link will open in a new window
ISBN: 0-13-261355-7
Views: 1120
Downloads: 42
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
URN: URN:SI:UM:
Type (COBISS): Higher education textbook
Pages: XXXI, 679, [48] str.
ID: 8719314
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