Strategic marketing management
planning, implementation and control
Abstract
Strategic marketing management : planning, implementation and control
Keywords
marketing;trženje;vodenje;management;strategija trženja;manager;strateško upravljanje;revizija;kontrola;SWOT analiza;segmentacija;cilj;pozicioniranje;portfolio;proizvodi;teorija racionalnih pričakovanj;racionalizacija;konkurenca;poslovno komuniciranje;komuniciranje;potrošnik;struktura;promocija;evalvacija;ocenjevanje;modeliranje;Marketing;Učbeniki za visoke šole;Management;Marketinška strategija;Tržna miselnost;Implementacija;Strateško planiranje;Strokovni priročnik;Strateški položaj;Strateški management;Kontrolni sistemi;
Data
| Language: | English |
|---|---|
| Year of publishing: | 1998 |
| Typology: | 0 - Not set |
| Organization: | UM EPF - Faculty of Economics and Business |
| Publisher: | Butterworth-Heinemann |
| UDC: | 339.138(075.8):65.012.4 |
| COBISS: |
4559132
|
| ISBN: | 0-7506-2244-X |
| Views: | 1012 |
| Downloads: | 104 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary keywords: | Marketing;Učbeniki za visoke šole;Strategija; |
| URN: | URN:SI:UM: |
| Type (COBISS): | Higher education textbook |
| Pages: | XX, 827 str. |
| ID: | 8719406 |
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