Strategic market management
Abstract
Strategic market management
Keywords
strategija trženja;strateški management;strateško planiranje;trg;strategija;management;trženje;marketing;poslovna politika;poslovni proces;tržna analiza;potrošnik;konkurenca;portfolio;primeri;učbeniki;case study;Marketing;Učbeniki za visoke šole;Globalizacija;Strategija trženja;Implementacija;Tržna miselnost;Strateško planiranje;Globalna strategija;Razvojna strategija;Poslovna strategija;Strategija;Investicije;Odločanje;Konkurenčna prednost;Podpora;
Data
| Language: | English |
|---|---|
| Year of publishing: | 1998 |
| Typology: | 0 - Not set |
| Organization: | UM EPF - Faculty of Economics and Business |
| Publisher: | ǂJ. ǂWiley |
| UDC: | 339.13(075.8):65.012.2/.4 |
| COBISS: |
4737820
|
| ISBN: | 0-471-17743-1 |
| Views: | 1198 |
| Downloads: | 50 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary keywords: | Marketing;Učbeniki za visoke šole;Management;Marketinška strategija;Študije primerov;Strategija; |
| URN: | URN:SI:UM: |
| Type (COBISS): | Higher education textbook |
| Pages: | XIV, 330 str. |
| ID: | 8719413 |
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