Pomen inovacij za podjetje X

delo diplomskega seminarja

Tomaž Korpar (Author), Zdenka Ženko (Mentor)

Abstract

Ustvarjalnost in kreativnost sta predpogoja za ustvarjanje novih idej in rešitev na različnih področjih poslovanja. Z ustvarjanjem obetavnih oziroma potencialnih idej pridemo do invencij, ki so prva točka v invencijsko – inovacijskem procesu. Razvoj invencije v inovacijo je dolga in zapletena pot, ki zahteva veliko naporov in vlaganj. Invencija postane inovacija, ko je razvita do tiste stopnje, ko jo je mogoče tržiti. To pomeni, da jo kupci sprejmejo in kupijo, s tem pa prinesejo koristi avtorjem. Vmesna faza med invencijo in inovacijo je razložena s pojmom potencialna inovacija, ki pa se v nekaterih virih ne uporablja, kar lahko privede do napačnega dojemanja pojma inovacija. Potencialna inovacija je invencija, ki že vsebuje elemente, potrebne za uporabo in trženje, ni pa še našla svojih ciljnih skupin. Spodbujanje inovativnosti je mogoče s tehnikami generiranja idej, ukrepi, ki vzpostavljajo inoviranju naklonjeno okolje in uvajanjem inovacijske kulture v poslovanje. Zaradi svojih razsežnosti in koristi predstavlja inovativnost osnovo za napredovanje v smislu konkurenčnosti in posledično preživetje in razvoj podjetja. Naloga vodilnih kadrov in konkretno strateškega oziroma invencijsko–inovacijskega managementa v podjetju je, zagotavljanje inovativnega in ustvarjalnega delovnega okolja, v katerem se oblikujejo nove zamisli in rešitve. S primernim podpornim okoljem je nato potrebno ideje udejanjiti in poiskati odjemalce, ki so jih pripravljeni uporabljati. Ko kupci začnejo inovacije kupovati in koristno uporabljati, podjetja oziroma avtorji žanjejo svoje koristi. Z ustvarjanjem inovacij podjetja dosegajo povišanja tržnih deležev v primerjavi s konkurenti, kar jim prinaša pomembno strateško prednost in posledično večje dobičke. Inovacije prinašajo podjetjem koristi tudi z nefinančnega vidika, in sicer v obliki dobrega imena podjetja, ugleda in prepoznavnosti. Ustvarjanje inovacij je torej za podjetja, ki poslujejo na globalnih trgih, nuja in hkrati možnost postati svetovno prepoznavno, uspešno podjetje.

Keywords

inovacije;invencije;ustvarjalnost;ideje;inovacijski management;inovacijska dejavnost;delovno okolje;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Korpar]
UDC:	001.895
COBISS:	11528476
Views:	2278
Downloads:	419
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Importance of innovation for company X
Secondary abstract:	Creativity is a precondition for creating new ideas and solutions in various business fields. Creating promising or potential ideals leads to inventions which are the first step in invention – innovation process. The progress from invention to innovation is lengthy and complicated and demands great strains and input. Invention becomes innovation when it is developed to the level at which it can be traded. This means that buyers accept and purchase it which brings benefits to the creator. The intermediate phase between invention and innovation is described with the concept of potential innovation, yet the concept is not used in some sources as it can lead to the mistaken perception of the concept of innovation. Potential innovation is the invention which already consists of the elements needed for the use and trading, but it has not found its target groups yet. Encouraging creativity is possible with the techniques of generating ideas, measures which create the environment encouraging innovativeness and introducing innovative culture into the business activities of a company. Due to its extensiveness and benefits, innovativeness presents the basis for progression in terms of competitiveness and consequently survival and development of a company. The role of the leading personnel and the strategic or invention-innovation management in a company is ensuring innovative and creative work environment which enables creating new ideas and solutions. With adequate supportive environment ideas need to be realized and then customers willing to use the products need to be found. When customers start using and purchasing innovations, the companies or the creators receive the benefits. By creating innovations, companies’ market shares raise, in comparison to their competitors, which brings them important strategic advantage and consequently greater profit. Besides this, innovations bring nonfinancial benefits to the companies, namely in the sense of goodwill, reputation and recognisability of a company. Creating innovations is, therefore, a necessity and at the same time a possibility for the companies executing their business in the global markets to become widely known and more successful.
Secondary keywords:	Idea;invention;innovation;creativity;innovation culture;invention - innovation management;environment;benefits.;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	45 str., 2 str. pril.
ID:	8726225