research of the Slovenian market
Natalija Bračko (Author), Matjaž Iršič (Mentor)

Abstract

Slovenski trg naravne kozmetike je majhen, na njem pa je prisotnih več kot 50 tujih blagovnih znamk certificiranih naravnih kozmetičnih izdelkov. Svojega proizvajalca, ki bi proizvajal naravne kozmetične izdelke, ki bi bili potrjeni z ustreznim certifikatom, zaenkrat še nimamo. Tuje blagovne znamke najdejo pot v Slovenijo preko slovenskih podjetij, ki te blagovne znamke tudi zastopajo in prodajajo na različnih prodajnih mestih po celotni Sloveniji. Certificirani naravni kozmetičnih izdelki so na voljo tudi preko spleta. Podatke o uporabi naravnih kozmetičnih izdelkov smo pridobili s pomočjo anketnega vprašalnika. Rezultati so pokazali, da imajo med anketiranimi največjo prepoznavnost nemške blagovne znamke, kot so Alverde, Weleda in Dr. Hauschka.

Keywords

tržne raziskave;blagovne znamke;certifikati;kozmetika;naravna kozmetika;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [N. Bračko]
UDC: 339.13:665.58
COBISS: 11502364 Link will open in a new window
Views: 4197
Downloads: 1043
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Other data

Secondary language: English
Secondary title: ǂThe ǂnatural cosmetics market
Secondary abstract: Slovenian market of natural cosmetics is small, with more than 50 international brands of certified natural cosmetics products. For the time being, we don't have our own manufacturer, which produces certified natural cosmetics products. International brands find their way into Slovenia throught Slovenian compaines, which these brands also represent and sell at the various sales outlets throught Slovenia. Certified natural cosmetics products are also available online. Informations about the users of natural cosmetics products were obtained throught the questionnarie. The results showed that among the interviewed have maximum visibility German brands such as Alverde, Weleda and Dr. Hauschka.
Secondary keywords: Keywords: market research;natural cosmetics;brands;certificites.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 70 str.
ID: 8726290
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