Vpliv globalizacije na vodenje podjetja v Sloveniji

delo diplomskega seminarja

Tanja Zupanc (Author), Mojca Duh (Mentor)

Abstract

Ob vstopu Slovenije v Evropsko unijo so domača podjetja občutila močan vpliv globalizacije. Nekatera podjetja niso vzdržala pritiska, mnoga pa so začela iskati priložnosti na tujih trgih. Vstop na tuje trge pa je vplival na podjetja, zato so morala spremeniti načine vodenja, če so hotela doseči željene cilje. Da bi se podjetja čim hitreje prilagajala in sprejemala prave odločitve, morajo preučiti svoje notranje okolje in okolje zunaj podjetja. Za uspešno vodenje podjetja je zelo pomembno planiranje na ravni politike podjetja in strateškega managementa. Pri tem si podjetja pomagajo z različnimi že znanimi metodami. V diplomskem seminarju bom predstavila procese planiranja na ravni politike podjetja in strateškega managementa. Predstavila bom strategije in metode planiranja. Na primeru podjetja Kozmetika Afrodita d.o.o bom predstavila predloge vodenja podjetja.

Keywords

globalizacija;politika podjetja;planiranje poslovanja;strateško planiranje;strateški management;metode;vodenje;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Zupanc]
UDC:	005.44
COBISS:	11522844
Views:	1333
Downloads:	135
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂimpact of globalization on company management in Slovenia
Secondary abstract:	When Slovenia joined the European Union, the domestic companies felt strong influence of globalization. Some companies did not stand the pressure, but many have started to look for opportunities in foreign markets. Entry into foreign markets had impact on companies, so they had to change the way of managing companies if they wanted to achieve their goals. Companies have to examine their internal invironment and invironment outside the company in order to adapt new changes as quickly as possible and take the right decisions. Planning business policy and strategic management is very important to run business successfully. Therefore companies use various already known methods. In this seminar I will introduce the planning process at the level of company policy and strategic management. I will present the strategies and methods of planning. I will present suggestions of the company management on the case of company Kozmetika Afrodita d.o.o.
Secondary keywords:	globalization;planning;business policy;strategic management;methods;business management;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	43 str.
ID:	8726450