Ustvarjanje strategije komuniciranja študentske organizacije BEST

diplomsko delo

Luka Jesenšek (Author), Marko Ivanišin (Mentor)

Abstract

Predmet diplomskega dela je strateška komunikacija, v okviru katere smo se posvetili strategiji komuniciranja v organizaciji. Raziskali smo teoretične osnove analize in strategije komuniciranja, v praktičnem delu pa opravili analizo in pripravili strategijo komuniciranja prostovoljne neprofitne študentske organizacije BEST Maribor.

Keywords

strategija;komuniciranje;analiza organizacije;študentske organizacije;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[L. Jesenšek]
UDC:	316.77(043.2)
COBISS:	17157142
Views:	4463
Downloads:	255
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	CREATING A COMMUNICATIONS STRATEGY FOR STUDENT ORGANISATION BEST
Secondary abstract:	The thesis deals with the subject of strategic communication, focusing on organisation's communication strategy. We have researched theoretical background of organizational analysis and communication strategy. In the practical part, the organizational analysis and communication strategy for the voluntary non-profit student organisation BEST Maribor has been created.
Secondary keywords:	strategy;communication;organizational analysis;student organisation;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 42 f.
ID:	8726743