Oglaševanje na Facebooku v Sloveniji

diplomsko delo

Monja Dobnik (Author), Melita Zajc (Mentor)

Abstract

Danes so zahvaljujoč napredni mobilni tehnologiji družbena omrežja z nami na vsakem koraku. Facebook (FB) se po priljubljenosti uvršča v sam vrh družbenih omrežij in glede na to, da ga uporablja že več kot milijarda zemljanov, ponuja tudi odlične trg za oglaševanje. To so ugotovili tudi slovenski podjetniki. V diplomski nalogi je predstavljeno, kako na FB oglašujejo nekatera slovenska podjetja, s pomočjo spletnega vprašalnika pa je ugotovljeno tudi, kaj o oglasih na FB menijo njegovi uporabniki. Lahko bi rekli, da so družbena omrežja prinesla možnosti popolnoma novega oglaševanja in gredo dlje od tradicionalnih oglasov, ki jih lahko vidimo oz. slišimo na televiziji, radiu ali v časopisu.

Keywords

medijske komunikacije;digitalni mediji;oglaševanje;družbena omrežja;Facebook;množični mediji;Slovenija;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[M. Dobnik]
UDC:	659.1:004.738.5(043.2)
COBISS:	17393686
Views:	1498
Downloads:	206
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ADVERTISING ON FACEBOOK IN SLOVENIA
Secondary abstract:	Nowadays social networking accompanies us on our every step due to the advanced mobile technology. Facebook (FB) is the most popular social networking site, since it has been used by a billion people. Consequently, it represents an excellent market for advertising. This fact was also configured by Slovene businessmen. This diploma thesis contains presentation of the methods according to which Slovene companies advertise, furthermore, the online inquiry was performed to present the opinion of FB users on such advertising. In conclusion, social networking sites have brought options for completely new methods of advertising, since they transcend traditional advertisements, which can be seen respectively heard on television, radio or in the newspapers.
Secondary keywords:	media communications;digital media;advertising;mass media;social networking;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VI, 58 f.
ID:	8726877