delo diplomskega seminarja
Jasmina Pukšič (Author), Mojca Duh (Mentor)

Abstract

Podjetja so na trgu prisotna z namenom izpolnjevanja svojega poslanstva. Svoje poslanstvo in namen bo podjetje učinkoviteje uresničevalo z jasno predstavo o tem, kakšen je njihov razlog obstoja. Z jasno in realno opredeljeno vizijo pa podjetje sporoča kaj želi postati in ustvariti v prihodnosti. Diplomski seminar je sestavljen iz teoretičnega in empiričnega dela. V teoretičnem delu diplomskega seminarja smo opredelili različne definicije in razlage vizije in politike podjetja ter njenih sestavin. Prav tako smo opredelili pojma pozavarovalnica in zavarovalnica. Podali smo še razlago in pomen ter vrste zavarovanj, saj je prav zavarovanje glavna naloga zavarovalnic. Z opredelitvijo in razlago teh pojmov, smo podali teoretično izhodišče za proučitev vizij in sestavin politike zavarovalnic. V empiričnem delu smo se osredotočili na pet zavarovalnic v Sloveniji. Kratkim predstavitvam vseh petih zavarovalnic je sledilo proučevanje in iskanje ter ocena opredelitve vizije, poslanstva in ciljev posamezne zavarovalnice. Oceno opredelitve smo podali na podlagi definicij in razlag v teoretičnem delu diplomskega seminarja.

Keywords

podjetje;politika podjetja;vizija;cilj;poslanstvo;strategija;strateški management;zavarovalnice;zavarovalništvo;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [J. Pukšič]
UDC: 005.212:368
COBISS: 11549212 Link will open in a new window
Views: 1533
Downloads: 236
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Other data

Secondary language: English
Secondary title: Vision and enterprise policy in the case of insurance companies
Secondary abstract: Enterprises are present on the market with the aim of fulfilling their mission. Its mission and purpose will the enterprise more effectively fulfil with a clear conception of its purpose of existence. With a clear and realistic determined vision the enterprise announces what it wants to become and what it wants to set up in the future. The diploma seminar paper is composed of the theoretical and the empirical part. In the theoretical part of the diploma seminar paper we have determined different definitions and explanations of the vision and the politics of the enterprise and its components. We have also determined the notions reinsurance company and insurance company. Additionally we have passed the explanation, the meaning and the types of insurances because insurance is the main task of the insurance companies. With the determination and explanation of these notions we have presented the theoretical starting-point for studying the visions and components of the insurance companies' politics. In the empirical part we have focused on the five insurance companies in Slovenia. The short presentations of all the five insurance companies were followed by the study, searching and the estimation of the determination of vision, mission and goals of every individual insurance company. The determination estimation was presented on the basis of definitions and explanations in the theoretical part of the diploma seminar paper.
Secondary keywords: Vision;enterprise politics;mission;purposes;goals;strategies;insurance company;insurance business;insurance.;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 41 str.
ID: 8726903