Lepotne norme in uporaba le-teh v oglaševalske namene

diplomsko delo

Nina Zoja Zorec (Author), Marina Furlan (Mentor)

Abstract

Telesa modelov v oglaševalskih sporočilih oblikujejo lepotne standarde v današnji družbi. Diplomska naloga se osredotoča na razvoj lepotnih idealov skozi zgodovino po svetu in na vplivu oglaševanja na lepotne standarde. Namen je ugotoviti razlike med lepotnimi ideali, predstavljenimi s strani oglaševalcev in telesi povprečnih ljudi. Zanima nas vzrok retuširanja teles modelov v oglasnih sporočilih in posledice izpostavljenosti takšnim podobam na našo samopodobo. Na koncu naloge bomo izvedli anketo, s pomočjo katere bomo skušali ugotoviti mnenje ljudi o podobah modelov v oglaševalskih sporočilih, retuširanju in preprečljivosti oglasov pri nakupu izdelkov.

Keywords

medijske komunikacije;oglaševanje;lepotni ideali;retuširanje;oglaševanje lepote;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[N. Z. Zorec]
UDC:	659.1+111.85(043.2)
COBISS:	17393942
Views:	1206
Downloads:	172
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	BEAUTY NORMS AND THEIR APPLICATION IN ADVERTISMENT
Secondary abstract:	Images of models in advertisements create unrealistic beauty standards for today’s society. In this diploma paper we are going to focus on development of beauty ideals throughout history, different beauty ideal around the world and the impact of advertising on beauty standards. The purpose is to figure out the differences between beauty ideals presented by the advertisers and the bodies of average people. Our goal is to explore why advertisers use retouching tools on models' bodies to such an extreme, and also to look into the consequences that the exposure to such images has on people's self-esteem. At the end of our tasks we conducted a survey to try and study people's views on the images of models in advertisements, the retouching, and how the use of models’ bodies in images affects the ability to convince consumers to support a product.
Secondary keywords:	media communications;advertising;beauty norms;social networking;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VI, 38 f.
ID:	8727590