Primerjalna analiza spletnih strani z dnevno ponudbo popustov

diplomsko delo univerzitetnega študija Organizacija in management kadrovsko-izobraževalnih sistemov

Snežana Vujanić (Author), Polona Šprajc (Mentor)

Abstract

V diplomskem delu so predstavljene izbrane spletne strani, katerih glavna dejavnost je skupinsko nakupovanje. Cilj je primerjava izbranih spletnih strani ter izbor najbolj kakovostne in dobičkonosne spletne strani na podlagi ključnih kriterijev, kot so obiskanost, zanimanje za spletno stran, videz, izbor ponudbe ter dosega morebitnih kupcev. V uvodu so opredeljene posamezne predpostavke, omejitve in metode dela ter sama problematika. Teoretični del zajema ključne pojme, ki se navezujejo na spletne strani, spletni marketing, nakupno odločanje potrošnikov in spletno skupinsko nakupovanje. V raziskovalnem delu je na podlagi analize izbranih spletnih strani izdelana primerjava in so izpostavljeni ključni elementi, ki so pomembni za take spletne strani, da izstopajo med konkurenčnimi ponudniki. Ni pomembna samo različna ponudba, ampak tudi inovativnost ter prilagajanje morebitnim kupcem glede na sezonsko povpraševanje.

Keywords

spletna stran;spletni marketing;vedenje potrošnikov;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[S. Vujanić]
UDC:	339.138
COBISS:	7280403
Views:	1038
Downloads:	132
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	A COMPARATIVE ANALYSIS OF THE WEB SITES WITH DAILY DISCOUNTS OFFER
Secondary abstract:	This thesis presents selected websites whose main activity is group buying. The aim is to compare the selected websites and to select one website with highest quality and profitability based on key criteria, such as traffic, interest in the website, looks, selection of offers customers reach potentials. The introduction defines the specific assumptions, limitations, methods of work and the problem itself. The theoretical part covers the key concepts that relate to the websites, online marketing, purchasing decisions of consumers and online group buying. The research work is based on an analysis of selected websites and on a comparison highlights key elements that are relevant for such websites to stand out among competition. It is not important just to have various offer but also innovation and adaption to potential customers depending on seasonal demand.
Secondary keywords:	website;online marketing;consumer behavior;group buying;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	47 f.
ID:	8728868