diplomsko delo
Abstract
Diplomsko delo govori o identiteti in podobi organizacije. Govori o sistematičnem procesu za oblikovanje in krepitev podobe. Predstavljen je celovit program za upravljanje z blagovnimi znamkami. Proučena so komunikacijska orodja in njihova uporaba. Podana je tudi analiza uporabljenega družbenega programja.
V drugem delu je predstavitev oblikovanja podobe na primeru organizacije Marenberg Kollektiv. Povedano je, v čem je smisel obstoja organizacije in kakšni so cilji za prihodnost. V nadaljevanju je analiza vizualne identitete organizacije in kako se ta odraža na različnih področjih njenega delovanja. Narejena je tudi predstavitev podobe s pomočjo avdio – vizualnih komunikacijskih orodij in njihova uporaba na družbenih platformah SoundCloud, Youtube in Facebook.
Keywords
blagovne znamke;vizualna identiteta;komunikacijska orodja;družbeno programje;
Data
Language: |
Slovenian |
Year of publishing: |
2014 |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UM FERI - Faculty of Electrical Engineering and Computer Science |
Publisher: |
[T. Kresnik] |
UDC: |
316.77:004.773(043.2) |
COBISS: |
17829910
|
Views: |
1616 |
Downloads: |
130 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
DESIGNING CORPORATE VISUAL IDENTITY WITH AUDIO – VISUAL COMUNICATION TOOLS |
Secondary abstract: |
The following diploma thesis is about the identity and image of an organization in general and is based on a systematic process for creating and enhancing an organization’s image. Presented is a comprehensive program for brand management, following an examination of communication tools and their use and an analysis of social software.
In the second part of the thesis a case study is given, focusing on the creation of Marenberg Kollektiv organization’s image, its raison d'être and its future goals. In addition, this part includes an analysis of the organization’s visual identity and how this identity is reflected in different areas of activity. The image creation is presented with the aid of audio and visual communication tools on social platforms such as SoundCloud, Youtube and Facebook. |
Secondary keywords: |
brand;visual identity;communication tools;social software; |
URN: |
URN:SI:UM: |
Type (COBISS): |
Bachelor thesis/paper |
Thesis comment: |
Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije |
Pages: |
V, 45 str. |
ID: |
8728928 |