diplomsko delo visokošolskega strokovnega študija Organizacija in management informacijskih sistemov
Žan Jenko (Author), Branislav Šmitek (Mentor)

Abstract

Zveza potrošnikov Slovenije (v nadaljevanju ZPS) je ustanova s pomembno vlogo v življenju državljanov Slovenije oz. potrošnikov. Zato je nujno njeno brezhibno in učinkovito delovanje. Vendar ima tudi ta organizacija svoje omejitve pri izvajanju del. Gre namreč za veliko organizacijo – veliko z vidika števila zaposlenih, obsega dela, pokrivanja področja poslovanja ipd. V takšnih primerih je poslovanje zelo oteženo in kompleksno, zato je potrebno imeti dobro osnovo poslovanja. Posebej pomembno je izpostaviti pravi odnos z odjemalci oz. potrošniki. Povečanje učinkovitosti delovanja ZPS-ja lahko pričakujemo z novim programom, ki temelji na Microsoftovem SharePointu. Ustreznost programa bo mogoče oceniti na podlagi predstavitve njegovih prednosti in nekaterih slabosti. Tako se bo problem oteženega poslovanja ZPS-ja razreševal prek uvedbe novega poslovnega programa. Program omogoča poslovanje, ki je v koraku s časom in primernejše za tovrstno organizacijo. Tako se poveča učinkovitost ZPS-ja in zadovoljstvo potrošnikov Slovenije.

Keywords

Zveza potrošnikov Slovenije, ZPS;problematika korespondence;management odnosov z odjemalci Microsoft Sharepointa;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [Ž. Jenko]
UDC: 004.5
COBISS: 7362835 Link will open in a new window
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Other data

Secondary language: English
Secondary title: IMPLEMENTATION OF CUSTOMER RELATIONS MANAGEMENT SYSTEM AT THE SLOVENIAN CUSTOMERS ASSOCIATION
Secondary abstract: Zveza Potrošnikov Slovenije or the Slovene Consumers’ Association (hereinafter referred to as SCA) is an institution, which plays an important role in society and affects everyday life of the citizens of Slovenia. Therefore, it is necessary for it to function both effectively and efficiently. However, even this particular organization is faced with limitations and restrictions in carrying out its duties. The organization is very large, both in terms of the number of employees, to the scope of its work, and variety of areas of operations, etc. In such cases, business operation is very difficult and complex. Therefore it is necessary to have a solid foundation of its operations. It is especially important to establish an intrinsic relationship with consumers. Maximizing the performance of SCA can be expected with the introduction of a new program. The program is based on Microsoft SharePoint. It will be possible to evaluate the adequacy of the program by presenting its strenghts and weaknesses. The solution to the current difficulties of business operations faced by the SCA is to introduce the new program. The program is better suited for the respective business, and inline with the current times. The program will enable increased efficiency of the SCA, and in return increase the satification of the Slovenien consumer.
Secondary keywords: Slovene Consumers’ Association;the issue of correspondence;Customer Relationship Management;CRM;Microsoft Sharepoint;advantages and disadvantages of software solutions for SCA;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 40 f.
ID: 8729198
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