Vpliv blagovne znamke na povečan obseg prodaje v podjetju Cornus d.o.o.

diplomsko delo

Sandra Belec (Author), Bruno Završnik (Mentor)

Abstract

V diplomskem delu smo proučevali vpliv blagovne znamke na povečan obseg prodaje podjetja Cornus d.o.o. Z raziskavo, ki smo jo izvedli na priložnostnem vzorcu 148 anketiranih v vrtnih centrih Kalia v Ljubljani, Novem Mestu in Mariboru smo raziskovali vedenje odjemalcev pri nakupu sadik zelenjadnic, poznavanje blagovne znamke »Cornus sadike« in njene lastnosti, stališča odjemalcev glede blagovne znamke »Cornus sadike« in preverjali zvestobo odjemalcev in blagovne znamke »Cornus sadike«.

Keywords

blagovne znamke;vrednost;prodaja;strategija trženja;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[S. Belec]
UDC:	659.126
COBISS:	11769628
Views:	1654
Downloads:	52
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂimpact of the brand name on the increase in sales volume of the company Cornus d.o.o.
Secondary abstract:	This study examines the impact of the brand name on the increase in sales volume of the company Cornus d.o.o. A survey was realized on a convenient sample of 148 visitors of garden center Kalia in city Ljubljana, Novo Mesto and Maribor. We were researching behavior of customers when buying vegetable seedlings, brand awareness of brand “Cornus sadike” and its characteristics, attitudes of customers about brand “Cornus sadike” and we verify customer loyalty and brand loyalty of brand “Cornus sadike”.
Secondary keywords:	brand name;brand identity;brand equity;vegetable plants;Cornus plants;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 51 f., 9 f. pril.
ID:	8729517