Sodobne oblike pospeševanja prodaje

delo diplomskega seminarja

Smiljana Rajh (Author), Dušan Radonjič (Mentor)

Abstract

Pospeševanje prodaje obsega vse ukrepe, ki jih uporabljajo trgovska podjetja z namenom, da bi dosegla prodajne cilje, povečanje prodaje in dobička ter zadovoljiti porabnike. Ti so namreč postali vse bolj informirani o ponudbi na trgu; obenem so občutljivejši na cene in manj zvesti blagovni znamki. Med najpogostejše metode pospeševanja prodaje uvrščamo kupone, nagradne igre, demonstracije, vzorce, vzporedno prodajo, cenovne pakete, darila, posebne popuste, razstavljanje oziroma sodelovanje na raznih sejmih, brezplačne preizkuse izdelkov, prikaze izdelkov itd. V diplomskem delu bomo podrobneje predstavili pospeševanje prodaje v podjetju Spar d.o.o., ki poskuša s pospeševanjem prodaje ohraniti svojo konkurenčnost, informirati uporabnike o svojih izdelkih, pridobiti nove in ohraniti stare kupce ter vedno znova išče zanimive in nove ideje, ki bodo zadovoljile kupce.

Keywords

prodaja;pospeševanje prodaje;promocija;blagovne znamke;cene;podjetje;trgovina;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[S. Rajh]
UDC:	658.82
COBISS:	11813660
Views:	1806
Downloads:	320
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Modern approaches in sales promotion
Secondary abstract:	Sales promotion includes all measures which are used by commercial enterprises. Their goals are to achive sales goals, to increase sale and profit and to increase pleasure of consumer who became more informed abot market offer. They also pay attention to prices. Consumer is less loyal to trademark. The most common methods are coupons, prize games, trade-show, free trial products, showing products. Sales promotion in Spar d.o.o. is trying to retain competitive position, inform consumers about their products, to acquire new buyers and keep the old ones. They are always searching new interesting ideas to content consumers.
Secondary keywords:	sale;sale promotion;price;trademark;Spar d.o.o.;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	V f., 69 str., 3 str. pril
ID:	8729749