Ustvarjanje strategije notranje komunikacije v Študentskem društvu Erasmus študentska mreža pri Univerzi v Mariboru

diplomsko delo

Ana Milovan (Author), Marko Ivanišin (Mentor)

Abstract

Predmet diplomskega dela je strateška komunikacija, v okviru katere smo se posvetili notranji komunikaciji študentskega društva. Za potrebe priprave strategije notranje komunikacije smo raziskali študente kot družbeno skupino ter nevladne neprofitne organizacije, kot tudi strategije komuniciranja in motivacijske metode. V praktičnem delu smo opravili analizo in ustvarili strategijo notranje komunikacije za Študentsko društvo Erasmus študentska mreža pri Univerzi v Mariboru.

Keywords

notranja komunikacija;strategija;študentsko društvo;Erasmus;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[A. Milovan]
UDC:	37.091.8(043.2)
COBISS:	18490646
Views:	959
Downloads:	178
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	CREATING INTERNAL COMMUNICATION STRATEGY FOR STUDENT ASSOCIATION ESN MARIBOR
Secondary abstract:	The subject of this thesis is strategic communications within the boundaries of which we focused on the internal communications of a student network. For the preparation of the internal communications strategy we performed a research of students as a social group and a non-profit non-governmental organization as well as communication strategies and motivation methods. In the practical part we created and analyzed a strategy of internal communications for the Student Association ESN (Erasmus Student Network) of the University of Maribor.
Secondary keywords:	internal communication;strategy;student association;Erasmus;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 48 f.
ID:	8731115