diplomsko delo
Simon Cigula (Author), Marko Ivanišin (Mentor)

Abstract

O umeščanju izdelkov v filmih in televizijskih serijah govorimo, ko je izdelek ali blagovna znamka postavljena tako, da je prepoznavna. Medtem, ko lahko v glasbenih spotih in ostalih medijskih vsebinah tudi opazimo umeščene izdelke, pa so ameriške televizijske serije tiste, ki vsebujejo največ umeščanja izdelkov. V filmih in serijah lahko opazimo celo paleto izdelkov in blagovnih znamk, največkrat pa se ponovijo tiste, ki so v lasti v večjih korporacij. Diplomska naloga vsebuje pregled umeščanja izdelkov v zgodovini, opredelitev in načine umeščanja izdelkov ter analizo umeščanja izdelkov v štirih serijah ameriške produkcije.

Keywords

umeščanje izdelkov;izdelki;oglaševanje;televizijske serije;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [S. Cigula]
UDC: 791.2(043.2)
COBISS: 18509078 Link will open in a new window
Views: 819
Downloads: 119
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Other data

Secondary language: English
Secondary title: PRODUCT PLACEMENT IN AMERICAN TV SHOWS
Secondary abstract: We can talk about product placement in movies and TV shows when product or brand promotion is placed so that is recognizable. Product placement can be seen in music videos and other media content, but american TVs are those that contains most of it. There's wide range of products and brand promotion in movies and TV series, most repeated are those of big corporations. Thesis contains overview of product placement in history, definition and different ways of product placement and analysis of product placement in four American TV shows.
Secondary keywords: product placement;products;advertising;TV shows;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VII, 54 f.
ID: 8731425
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