diplomsko delo visokošolskega strokovnega študija Organizacija in management kadrovskih in izobraževalnih sistemov
Žiga Mudrinić (Author), Polona Šprajc (Mentor)

Abstract

Turizem je v zadnjih letih tako pri nas kot tudi po svetu postal ena izmed najhitreje rastočih gospodarskih panog. Turistične agencije se trudijo ohraniti in izboljšati svoj položaj na trgu, za kar je potrebno vseskozi večati število strank in zadržati obstoječe. V diplomski nalogi nas je zanimalo predvsem, kako različna orodja promocije vplivajo na prodajo storitev oz. produktov turističnih agencij, katerih orodij se slovenske agencije poslužujejo največ in katere agencije največ poudarka dajo na marketing.

Keywords

turizem;turistična agencija;turistične storitve;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [Ž. Mudrinić]
UDC: 910.4
COBISS: 7413011 Link will open in a new window
Views: 1182
Downloads: 242
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Other data

Secondary language: English
Secondary title: PROMOTION TOOLS FOR A SUCCESSFUL SALE OF TOURIST AGENCIES SERVICES
Secondary abstract: Tourism has in recent years become one of the fastest growing industries, both in our country and abroad. Travel agencies are trying to maintain and improve its position on the market, for which it is necessary to constantly raise the number of customers and retain an existing ones. In this diploma, we were interested in particular how the various tools of promotion affect the sale of services and products of tourist agencies, which tools slovenian agencies are using the most, and which agencies are giving the most emphasis on marketing.
Secondary keywords: Tourism;travel agency;tourist services;marketing communication;promotion.;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 39 str.
ID: 8732061
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