diplomsko delo
Povzetek
Turizem v Evropski uniji ustvari desetino prihodkov in sodi med najhitreje rastoče dejavnosti v svetu. V razvitih državah so turistična potovanja med najbolj priljubljenimi načini preživljanja prostega časa. Turistične agencije, ki so se pojavile z razvojem množičnega turizma, nastopajo kot posredniki med turistično ponudbo in željami potrošnikov.
Z razvojem Evropske unije se razvija tudi trgovanje med podjetji in potrošniki različnih držav članic. Notranji trg postaja z odpravljanjem ovir za čezmejno trgovanje, z razmahom medmrežja in spletnih trgovin, vse živahnejši. Brez učinkovitega oglaševanja in enotne ureditve zakonodaje bi proizvajalec iz ene države le stežka prodrl na trg v geografsko oddaljeni državi. Prav zato, da s skupno zakonodajo nadomešča množico predpisov različnih držav članic in poenoti delovanje notranjega trga, je bila sprejeta Direktiva o nepoštenih poslovnih praksah. Direktiva je usmerjena le na ekonomske interese potrošnika, pri tem pa interesi poštenih trgovcev - konkurentov ne uživajo neposrednega varstva na njeni podlagi.
Diplomsko delo obravnava zavajajoče in agresivne prakse, vsebuje pa tudi seznam takšnih, ki so prepovedani per se. Naloga se osredotoča na primere nepoštenih poslovnih praks turističnih agencij, katerih cilj je z oglaševanjem doseči čim večje število potrošnikov. Podrobneje je opredeljena definicija povprečnega potrošnika in turista, ki jima je varstvo namenjeno, in kako se izvaja nadzor nad nepoštenimi poslovnimi praksami. Vprašanje je, v kolikšni meri je nepoštena praksa turističnih agencij opažena in sankcionirana. Iz diplomskega dela je razvidno, da potrošnik, kljub visoki stopnji varstva in urejenemu nadzoru, v večji meri ostaja pasiven in ne opozori na kršitev svojih pravic. Če ni prijave oziroma če se nepoštena praksa spregleda, ni ovire, da se ne bi uporabljala še v prihodnje.
Ključne besede
diplomska dela;
Podatki
Jezik: |
Slovenski jezik |
Leto izida: |
2016 |
Tipologija: |
2.11 - Diplomsko delo |
Organizacija: |
UM PF - Pravna fakulteta |
Založnik: |
[B. Lorger] |
UDK: |
347.777(043.2) |
COBISS: |
5313323
|
Št. ogledov: |
1056 |
Št. prenosov: |
126 |
Ocena: |
0 (0 glasov) |
Metapodatki: |
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Ostali podatki
Sekundarni jezik: |
Angleški jezik |
Sekundarni naslov: |
TRAVEL AGENCIES AND UNFAIR BUSINESS PRACTICES |
Sekundarni povzetek: |
Tourism creates one tenth of all income in the European Union and belongs to the group of the fastest growing lines of business in the world. In the developed countries tourist travelling is one of the most popular free time activities. Tourist agencies that have appeared through the development of mass tourism act as an agent between the tourist offer and consumers’ wishes.
Simultaneously with the development of European Union the trading between companies and consumers of different countries is also developing. Domestic market is getting livelier with the elimination of cross border trading restrictions, fast expansion of the internet and online trading. Without efficient marketing a producer from another country could hardly have penetrated the market of a geographically distant other country. Thus, with the intention to substitute numerous regulations of member countries the Directive on Unfair Commercial Practices was adopted. Its intention is to protect consumer’s economic interests, while it does not directly protect the interests of fair traders-competitors.
The thesis presents the misleading and aggressive practices and includes the list of per se prohibited practices. It is focused on examples of unfair commercial practices of tourist agencies that use advertising to reach as many consumers as possible. The definition of average consumer and tourist, who are protected, has been specified in more detail, as well as means of supervision of unfair commercial practices. The question is, in what extent the unfair commercial practice of tourist agencies is noted and sanctioned. It is evident from the thesis that the consumer, despite high level of protection and regulated supervision, mostly stays passive and does not point out that his or her rights have been violated. If there are no reports, or the unfair practice is overlooked, there are no obstacles not to be used in the future. |
Sekundarne ključne besede: |
Unfair commercial practices;tourism;tourist agency;average consumer;misleading advertising.; |
URN: |
URN:SI:UM: |
Vrsta dela (COBISS): |
Diplomsko delo |
Komentar na gradivo: |
Univ. v Mariboru, Pravna fak. |
Strani: |
75 f. |
ID: |
9161676 |