Poslovni načrt podjetja BO-MA FOTOGRAFIJA, Boštjan Jamšek s.p.

diplomsko delo visokošolskega strokovnega študija Organizacija in management kadrovskih in izobraževalnih procesov

Boštjan Jamšek (Author), Marko Ferjan (Mentor)

Abstract

Ljubiteljska fotografija je ustanovitelja podjetja pripeljala do ideje o ustanovitvi samostojnega podjetja. Za uspešno podjetje pa je pomemben dober poslovni načrt. Poslovni načrt vsebuje opis podjetja, fotografske storitve kot njegovo glavno panogo, poslovni program ter opredelitev bodočega poslovanja. Poslovni načrt je osnovni element, ki pripomore k ustvarjanju ali širitvi podjetja. Ker je danes težka gospodarska situacija in konkurenca velika na področju fotografskih storitev, je zelo pomembno, kako je podjetje umeščeno in zaznamovano v očeh naročnika. Ker pa nas je zanimalo, ali je poslovni načrt podjetja dober, smo opravili raziskavo, ki nam je dala pomembne odgovore, ki smo jih iskali. V raziskavo smo vključili potencialne naročnike fotografskih storitev. Zanimalo nas je, kakšne so želje in kriteriji potencialnih strank, ki bi koristile storitve podjetja. V raziskavi smo se dotaknili cen, načinov promocij, pestrosti ponudbe, kaj vse mora odlikovati fotografa. Ti kriteriji pa so obenem odločilni za uspešnost podjetja. Z raziskavo smo ugotovili, da je poslovni načrt podjetja postavljen pravilno. Le nekaj manjših popravkov bo potrebnih, da bo podjetje delovalo čim bolj v prid potencialnim naročnikom ter ne nazadnje v korist podjetja. Podjetje je s svojo ponudbo na pravi poti in odločitev o ustanovitvi podjetja je bila smiselna.

Keywords

poslovni načrt;fotografija;poslovni program;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[B. Jamšek]
UDC:	005.5
COBISS:	7433235
Views:	1609
Downloads:	343
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	BUSSINES PLAN OF A COMPANY BO - MA FOTOGRAFIJA, BOŠTJAN JAMŠEK S.P.
Secondary abstract:	Amateur photography has led the founder of the company to the idea of establishing an independent company. A good business plan is important for a successful company. The business plan includes a description of the company, photography services and its main sector, a business programme and a definition of its future business. The business plan is a basic element which helps creating and expanding the company. Because of difficult economic situation and large competition at the area of photography services, it is very important how the company is placed and marked in the eyes of its users. We have done a research because we wanted to know if the business plan is a good one. The research has given us some important answers we have been searching for. We have included potential subscribers of photographic services. We have been interested to know what wishes and criteria of potential customers are that might be useful for the company's services. We have focused on prices, ways of promotion, variety of offer, what has to be included in a photographer. These criteria are important for success of the company at the same time. We have found out with the research that the business plan of the company is a correct one. Only a few smaller corrections are needed for the benefits of the company and its potential customers. The company has the right offer and the decision for establishing it was reasonable.
Secondary keywords:	business plan;photography;business programme;strategic plan of a company;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	49 f.
ID:	8751715