diplomsko delo
Tadeja Planinc (Author), David Podgorelec (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

V diplomski nalogi smo predstavili in preučili osnovne značilnosti ter elemente celostne grafične podobe, na podlagi katerih smo izdelali alternativno vizualno podobo Veterinarske bolnice Brežice. Diplomska naloga je sestavljena iz teoretičnega in praktičnega dela. V teoretičnem delu smo opredelili glavne značilnosti logotipa, simbola, barv in tipografije. Prav tako je predstavljena celostna grafična podoba v povezavi z blagovno znamko in poslovno obliko organizacije. V praktičnem delu smo analizirali obstoječo celostno grafično podobo Veterinarske bolnice Brežice, čemur je sledila analiza logotipov konkurenčnih podjetij iz posavske regije. Nato smo opisali izdelavo novega simbola in logotipa. Temu sledi njuna aplikativna raba na različna komunikacijska sredstva.

Keywords

medijske komunikacije;celostna grafična podoba;vizualna komunikacija;logotip;grafično oblikovanje;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [T. Planinc]
UDC: 659.12(043.2)
COBISS: 19057174 Link will open in a new window
Views: 1304
Downloads: 190
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Other data

Secondary language: English
Secondary title: REDESIGN OF THE VISUAL IDENTITY ON THE CASE OF VETERINARSKA BOLNICA BREŽICE D.O.O.
Secondary abstract: In this thesis we have presented our studies on the main characteristics and elements of the visual identity which we used to produce an alternative visual identity of Veterinary Hospital Brežice. The thesis consists of two parts, theoretical and practical. In the theoretical part we have defined the main features of logos, symbols, colours and typography. We have also presented the visual identity with relation to the brand and the business features of organisation. In the practical part of the thesis we have analysed the existing visual identity of the Veterinary Hospital Brežice followed by an in-depth analysis of logos of the competitive enterprises in the Posavje region. Finally, we described the production of a new symbol and logo followed by the essential application to various means of communication.
Secondary keywords: visual communication;visual identity;logo;graphic design;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: XI, 70 str.
ID: 8751716