diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov
Abstract
V diplomskem delu je raziskan vpliv metod spletnega oglaševanja na uporabnike. V teoretičnem delu je predstavljeno spletno oglaševanje, njegove lastnosti, metode in načini merjenja učinkovitosti oglaševanja. Splet je danes med podjetji najbolj priljubljen marketinški medij, kakšen pa je njegov vpliv na spletne uporabnike, podrobneje predstavijo rezultati raziskave, izvedene s spletnim anketnim vprašalnikom.
V empiričnem delu diplomske naloge so predstavljeni vedenjski vzorci spletnih uporabnikov in ugotovitev, da je večina uporabnikov že izvedla nakup prek spleta. Hkrati je mogoče opaziti, da ženske v povprečju pogosteje pregledujejo spletna oglasna sporočila kot moški. Rezultati pokažejo, da uporabniki spletne oglase najpogosteje pregledujejo prek elektronske pošte, spletnih iskalnikov in socialnega omrežja Facebook. Kot najbolj moteče lastnosti spletnega oglaševanja uporabniki dojemajo pojavna okna, zavajajoče podatke in nedovoljeno pridobivanje elektronskih naslovov uporabnikov.
Keywords
splet;oglaševanje;uporabniki;
Data
Language: |
Slovenian |
Year of publishing: |
2015 |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UM FOV - Faculty of Organizational Sciences |
Publisher: |
[A. Mikić] |
UDC: |
004.42 |
COBISS: |
7446547
|
Views: |
982 |
Downloads: |
138 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
THE IMPACT OF ONLINE ADVERTISING ON USERS |
Secondary abstract: |
This diploma is researching the influence of online advertising methods on internet users. In the theoretical part are presented online advertising, its features, methods and effectiveness measuring. Internet is currently the most popular marketing media between companies. Impact of online advertising on internet users is more specifically presented in research results, gained with online questionnaire.
In the practical part of this diploma are presented behavioral habits of online users and findings that majority of internet users have already made their online shopping decision. Research results also show that women review online advertising messages more often than men. Web users often review online ads on social network Facebook, on e-mail or with search engine. As the most disturbing features users define pop-up windows, misleading information and unauthorized collecting of electronic addresses of the users. |
Secondary keywords: |
web;advertising;users;advertising tools;messages; |
URN: |
URN:SI:UM: |
Type (COBISS): |
Bachelor thesis/paper |
Thesis comment: |
Univ. v Mariboru, Fak. za organizacijske vede |
Pages: |
54 f. |
ID: |
8752931 |