Uporaba omrežja Linkedln v poslovne namene

magistrsko delo

Matija Rečnik (Author), Samo Bobek (Mentor)

Abstract

Družbeni mediji so se razvili v zadnjih desetletjih in so postali del vsakdanjika milijonov ljudi tako v zasebnem kot tudi poslovnem življenju. Družbeni mediji so spletne aplikacije, ki temeljijo na spletu 2.0 in uporabnikom omogočajo ustvarjanje ter izmenjavo vsebine. Obstaja več različnih vrst družbenih medijev, ki jih lahko razvrstimo v šest skupin (projekti sodelovanja, blogi, družbena omrežja za deljenje vsebine, družbena omrežja, virtualne spletne igre in virtualni družbeni svetovi). Tako kot vsi mediji imajo tudi družbeni mediji svoje prednosti in slabosti, ki se jih morajo zavedati njihovi upravljavci. Mnoga podjetja so že spoznala pomen uporabe družbenih medijev pri povezovanju, razvijanju in vzdrževanju odnosov s svojimi deležniki kot ključni vidik poslovanja. Pri tem jim lahko v veliki meri pomagajo trenutno najbolj priljubljeni družbeni mediji, kot so Facebook, Twitter, LinkedIn, YouTube, blogi, Google+, Pinterest in Instagram. V poslovne namene se največ uporablja LinkedIn, ki je največje profesionalno omrežje na svetu z več kot 364 milijoni uporabnikov v več kot 200 državah. Z njegovo pomočjo lahko posamezniki ustvarijo, upravljajo in delijo svojo profesionalno identiteto v spletu z namenom profesionalnega mreženja. LinkedIn prav tako uporabljajo podjetja za grajenje blagovnih znamk s profili podjetij, medtem ko jim LinkedInove poslovne rešitve zagotavljajo močan kanal za zaposlovanje, marketing in prodajo.

Keywords

internet;svetovni splet;družbeni mediji;družbena omrežja;poslovna informatika;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Rečnik]
UDC:	004.7
COBISS:	12061724
Views:	1794
Downloads:	223
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂuse of the Linkedln network for business purposes
Secondary abstract:	Social media has evolved over the last few decades and has become part of everyday life for millions of people, both professionally and personally. Social media are internet-based applications on Web 2.0 that allow the creation and exchange of user-generated content. There are various types of social media, which can be classified into six groups (collaborative projects, blogs, content communities, social networking sites, virtual game worlds and virtual social worlds). Like all other media, social media also has advantages and disadvantages, which those who are managing them must be aware of. Many companies have already realized the value of using social media to connect, develop and sustain relationships with their stakeholders as a key aspect of business. In doing so, they can be significantly assisted by the social media that are currently most popular, such as Facebook, Twitter, LinkedIn, YouTube, blogs, Google+, Pinterest and Instagram. For business purposes, the most used is LinkedIn, which is the world’s largest professional network, with more than 364 million users in over 200 countries. Through LinkedIn, individuals are able to create, manage and share their professional identity online with the purpose of professional networking. LinkedIn is also used by businesses for brand building with company pages, while LinkedIn Business Solutions provide a powerful channel for hiring, marketing and selling.
Secondary keywords:	Internet;Web 2.0;Social media;Social networking sites;LinkedIn;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 94 str.
ID:	8756965