magistrsko delo
Anja Rus (Author), Miro Kline (Mentor)

Abstract

Vpliv imidža države izvora in označbe kakovosti na nakupne odločitve potrošnikov

Keywords

imidž države;nakupna odločitev;Potrošniki;Vedenje potrošnikov;Kakovost izdelkov in storitev;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [A. Rus]
UDC: 366(043.3)
COBISS: 33287517 Link will open in a new window
Views: 712
Downloads: 146
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Consumers;Consumer behavior;Quality of products and services;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 59 str.
ID: 8757762