measuring CBC equity of "I feel Slovenia" among local residents
Romana Gobec (Author), Domen Bajde (Mentor)

Abstract

Developing a country brand concept (CBC) equity model

Keywords

Slovenija;turizem;blagovne znamke;razvoj;modeli;raziskave;analiza;Slovenia;tourism;trademarks;development;models;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [R. Gobec]
UDC: 339.13
COBISS: 22215398 Link will open in a new window
Views: 970
Downloads: 153
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Other data

Secondary language: Unknown
Secondary title: Razvijanje modela za merjenje premoženja koncepta blagovne znamke države: merjenje premoženja koncepta "I feel Slovenia" v kontekstu lokalnega prebivalstva
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 65, 32 str.
ID: 8757797
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