magistrsko delo
Lars Mislej (Author), Vesna Žabkar (Mentor)

Abstract

Sprejemanje oglaševanja preko pametnih telefonov pri porabnikih

Keywords

trženje;oglaševanje;oglas;mobilna telefonija;vedenje potrošnikov;poslovno komuniciranje;ankete;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Mislej]
UDC: 659.1
COBISS: 22048486 Link will open in a new window
Views: 803
Downloads: 124
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Consumer acceptance of smartphone advertising
Secondary keywords: marketing;advertising;advertisement;mobile telephony;consumer behaviour;business communication;questionnaires;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: 47, 13 str.
ID: 8757864
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