primerjava slovenskega in nemškega porabnika
Urša Švegl (Author), Irena Vida (Mentor)

Abstract

Odnos do nakupovanja v diskontnih prodajalnah

Keywords

trženje;prodaja na drobno;prodajalna;diskont;poslovno komuniciranje;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;mednarodne primerjave;Slovenija;Nemčija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Švegl]
UDC: 339.13
COBISS: 22372070 Link will open in a new window
Views: 656
Downloads: 151
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: Attitudes towards discount store shopping: a comparison between Slovene and German consumer
Secondary keywords: marketing;retail trade;shops;sales discount;business communication;consumer behaviour;purchasing;decision making;research;analysis;international comparisons;Slovenia;Germany;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 74, 39 str.
ID: 8757943