primer gverilskega trženja
Eva Jurenec (Author), Mateja Kos Koklič (Mentor)

Abstract

Uporaba inovativnih trženjskih pristopov v izbranih slovenskih podjetjih

Keywords

Slovenija;podjetje;trženje;oglaševanje;strategija trženja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Jurenec]
UDC: 339.138
COBISS: 22350054 Link will open in a new window
Views: 930
Downloads: 134
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂuse of innovative marketing approaches in selected Slovenian companies: the case of guerilla marketing
Secondary keywords: Slovenia;enterprises;marketing;advertising;marketing strategy;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 62, 27 str.
ID: 8757988