magistrsko delo
Eva Kokalj (Author), Barbara Čater (Mentor)

Abstract

Analiza trženjskega komuniciranja v Športno plezalnem klubu Andreja Kokalja in predlog izboljšav

Keywords

trženje;šport;poslovno komuniciranje;oglaševanje;pospeševanje prodaje;direktno trženje;odnosi z javnostjo;sponzorstvo;analiza;izboljšave;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Kokalj]
UDC: 339.138
COBISS: 22399718 Link will open in a new window
Views: 678
Downloads: 118
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂanalysis of marketing communications in Andrej Kokalj's Sport Climbing Club and a proposal for improvements
Secondary keywords: marketing;sports;business communication;advertising;sales promotion;direct selling;public relations;sponsorship;analysis;improvements;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63, 19 str
ID: 8758023