Language: | Slovenian |
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Year of publishing: | 2014 |
Source: | Ljubljana |
Typology: | 2.09 - Master's Thesis |
Organization: | UL EF - Faculty of Economics |
Publisher: | [K. Pivk] |
UDC: | 339.13 |
COBISS: | 22429670 |
Views: | 865 |
Downloads: | 149 |
Average score: | 0 (0 votes) |
Metadata: |
Secondary language: | Unknown |
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Secondary title: | Cobranding as a tool for improving the perceived brand value in the fast moving consumer goods category |
Secondary keywords: | products;trademarks;satisfaction;loyalty;quality;valuation;consumer behaviour;purchasing;decision making;research;analysis; |
Type (COBISS): | Master's thesis |
Thesis comment: | Univ. Ljubljana, Ekonomska fak. |
Pages: | III, 74, 16 str. |
ID: | 8758031 |