magistrsko delo
Katarina Pivk (Author), Tomaž Kolar (Mentor)

Abstract

Soznamčenje kot orodje izboljševanja zaznane vrednosti blagovne znamke v kategoriji izdelkov za široko porabo

Keywords

proizvodi;blagovne znamke;zadovoljstvo;lojalnost;kvaliteta;vrednotenje;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Pivk]
UDC: 339.13
COBISS: 22429670 Link will open in a new window
Views: 865
Downloads: 149
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Cobranding as a tool for improving the perceived brand value in the fast moving consumer goods category
Secondary keywords: products;trademarks;satisfaction;loyalty;quality;valuation;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 74, 16 str.
ID: 8758031