primerjava regionalne in globalne blagovne znamke
Tanja Horvat (Author), Irena Vida (Mentor)

Abstract

Vzpostavljanje odnosov s privrženci blagovne znamke na družbenem omrežju Facebook

Keywords

trženje;blagovne znamke;konkurenca;oglaševanje;elektronsko trženje;Internet;informacijska tehnologija;socialne mreže;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Horvat]
UDC: 339.13
COBISS: 22464742 Link will open in a new window
Views: 892
Downloads: 91
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Establishing brand relationships with brand fans through the social network facebook: regional vs. global brand comparison
Secondary keywords: marketing;trademarks;competition;advertising;electronic marketing;Internet;information technology;social network;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 53, 35 str.
ID: 8758078