magistrsko delo
Sabina Čepon (Author), Vesna Žabkar (Mentor)

Abstract

Uspešnost trženjskega komuniciranja mobilnih aplikacij

Keywords

trženje;informacijska tehnologija;mobilna telefonija;aplikacija;poslovno komuniciranje;oglaševanje;public relations;socialne mreže;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Čepon]
UDC: 339.138
COBISS: 22529510 Link will open in a new window
Views: 1265
Downloads: 247
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Other data

Secondary language: Unknown
Secondary title: Effectiveness of marketing communications of mobile applications
Secondary keywords: marketing;information technology;mobile telephony;application;business communication;advertising;odnosi z javnostjo;social network;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 88, 7 str.
ID: 8758121