primjer firme Maiora
Boris Rivić (Author), Barbara Čater (Mentor)

Abstract

Implementacija direktne marketing koncepcije kao čimbenik uspješnosti internet marketinga

Keywords

trženje;elektronsko trženje;Internet;informacijska tehnologija;direktno trženje;poslovno komuniciranje;case study;podjetje;Maiora;

Data

Language: Croatian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Rivić]
UDC: 339.138
COBISS: 22465510 Link will open in a new window
Views: 515
Downloads: 86
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂimplementation of a direct marketing concept as a success factor in internet marketing: the case of Maiora Ltd.
Secondary keywords: marketing;electronic marketing;Internet;information technology;direct selling;business communication;case study;enterprises;Maiora;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 89, 10 str.
ID: 8758140