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Abstract

Strategija trženja blagovne znamke

Keywords

blagovne znamke;trženje;strategije;konkurenca;trženjski splet;tržno komuniciranje;sponzorstvo;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [S. Zidanšek]
UDC: 339.138:658.626(043.2)
COBISS: 1536164036 Link will open in a new window
Views: 5807
Downloads: 585
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Other data

Secondary language: English
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VII, 45 str. + pril.
ID: 8759856