Jezik: | Slovenski jezik |
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Leto izida: | 2013 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM EPF - Ekonomsko-poslovna fakulteta |
Založnik: | [S. Weingerl] |
UDK: | 658.8 |
COBISS: | 11577372 |
Št. ogledov: | 1392 |
Št. prenosov: | 176 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Sales promotion of a globally recognizable brand |
Sekundarni povzetek: | This thesiss discusses sales promotion of a global recognizable brand. The seminar is divided into theoretical and practical part. The first part discusses the theoretical part and describes the concepts of marketing communications and the direct connection with the sales promotion. It identifies the importance of sales promotion during the competition battle between differente organizations and individual brands. It also outlines the methods of modern communication with customers. The second part of the thesis is based on a practical example. Presented is a trademark of Coca Cola. We describe the history of business development, marketing communication history of the company itself and the effect caused by the various marketing communications to the customers. It also presents the company's strategy in the field of sales promotion in case of random activities and the reasons for the success of those. The brand is also presented through the life curriculum curve according to the world – famous so called Interbrand ranking. As the comparison is represented the sucessful slovenian brand Pulls and its issues in sales promotion and locating the brand in the global market. |
Sekundarne ključne besede: | marketing communication;sales promotion;methods of communication;marketing activities;communication strategy;the success of communication; |
URN: | URN:SI:UM: |
Vrsta dela (COBISS): | Delo diplomskega seminarja/zaključno seminarsko delo/naloga |
Komentar na gradivo: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
Strani: | 34 str. |
ID: | 8716276 |