diplomski projekt
Marko Petek (Author), Borut Milfelner (Mentor)

Abstract

Stališča do posameznega objekta se razlikujejo od posameznika do posameznika, saj na njih vpliva veliko dejavnikov. Razumemo jih lahko kot neko zavedanje, občutek, ki ga ima vsak posameznik o določeni stvari. Lahko jih pridobi z lastnimi izkušnjami ali pa s posnemanjem. Stališča je težko oblikovati, še težje pa jih je spreminjati. V teoretičnem delu sem opisal stališča, modele stališč, merjenje, oblikovanje in spreminjanje le-teh. Opisal sem tudi anketni vprašalnik in marketing prireditev. V empiričnem delu sem s pomočjo anketnega vprašalnika izmeril stališča prebivalstva do prireditve Eurobasket 2013. S potekom dela in odzivom respondentov sem zadovoljen.

Keywords

marketing;prireditve;šport;stališča;prebivalstvo;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Petek]
UDC: 339.13:316.644
COBISS: 12097820 Link will open in a new window
Views: 1030
Downloads: 107
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Other data

Secondary language: English
Secondary title: Resident population attitudes towards the event Eurobasket 2013
Secondary abstract: Attitudes toward each object vary from individual to individual. They are affected by many different factors. Attitudes can be understood as awarness, a sense that each individual has about particular object. They can obtain attitudes with their own experience or with imitation of other people. Attitudes is difficult to establish and even more difficult to change. In the theoretical part I describe basis of attitudes, models of attitudes, measurement of attitudes, establishing of attitudes and it changing. I also describe questionnaire and marketing events. In the empirical part of my work I measure attitudes of resident population towards event Eurobasket 2013. I am satisfied how I make research and I do not have any problems with writing my diploma.
Secondary keywords: Attitudes;Eurobasket 2013;questionnaire;marketing;Lipko;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 30 str., 6 str. pril.
ID: 8773439