Nepoštene poslovne prakse na področju oglaševanja - analiza primera

diplomsko delo

Natalija Ploj (Author), Rajko Knez (Mentor), Cvetka Žirovnik (Co-mentor)

Abstract

Predmet raziskovanja diplomske naloge so nepoštene poslovne prakse, ki se pojavljajo na področju oglaševanja prehranskih dopolnil. Osredotočili smo se predvsem na prehranska dopolnila za hujšanje, ki so v današnjem svetu z vedno več ljudmi, ki imajo prekomerno telesno težo, postala glavni predmet trženja za spretne oglaševalce, katerih cilj je prodati izdelek ne glede na to, ali deluje ali ne. Številni potrošniki se prav na podlagi oglasov odločijo za nakup, saj le-ti uspešno prepričujejo in obljubljajo izboljšanje počutja, izgubo telesne teže itd. Vprašanje je, ali se ljudje zavedajo, da prehranska dopolnila niso zdravila, ki bi preprečevala, zdravila ali celo ozdravila razne zdravstvene težave. Analizirali smo nekaj spletnih in tiskanih oglasov, ki oglašujejo hitro izgubo kilogramov s »čudežnimi« prehranskimi dopolnili za hujšanje. Spoznali smo, da kršijo veliko členov predvsem Slovenskega oglaševalskega kodeksa in tako zavajajo potrošnike.

Keywords

nepoštene poslovne prakse;oglaševanje;prehranska dopolnila;zavajajoče oglaševanje;hujšanje;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM PF - Faculty of Law
Publisher:	N. Ploj
UDC:	366.636.2(043.2)
COBISS:	19090198
Views:	1362
Downloads:	183
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	UNFAIR COMMERCIAL PRACTISES IN THE FIELD OF ADVERTISING - CASE ANALYSIS
Secondary abstract:	The research of this thesis are unfair commercial practices that are emerging in the field of advertising of dietary supplements. It is primarily focused on dietary supplements for weight loss that have become a major subject of marketing in today's world, where the number of overweight people is increasing. Skilled advertisers aim to sell a product, irrespective of whether it works or not. Many consumers make their purchase because of advertisements, since they successfully persuade and promise to improve well-being, weight loss, etc. The question is whether people are aware that dietary supplements are not medicines that prevent, treat or even cure various health problems. In the thesis some online and print advertisements that promote rapid weight loss with "miracle" food supplements for weight loss are analyzed. The results show the violation of many articles of Slovenian Advertising Code and thus mislead consumers.
Secondary keywords:	unfair commercial practices;advertising;dietary supplements;misleading advertising;weight loss;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VII, 56 f.
ID:	8776855