Blagovne znamke v modni industriji

diplomski projekt

Maja Supančič (Author), Bruno Završnik (Mentor)

Abstract

Blagovne znamke so bile, še vedno so in bodo ostale sredstvo za izkazovanje bogastva. Znašli smo se v času, ko si spoštovanje družbe lažje pridobimo z dobrim izgledom in blagovnimi znamkami, kot s svojo osebnostjo. Na podlagi naših oblačil, se vedno več ljudi odloča, kakšen pristop in odnos bo imelo do nas. Blagovne znamke, nam ponujajo določen ugled in status v družbi, potrdimo lahko, da v današnjem svetu, ko se že skoraj vse da kupiti oziroma plačati, ljudje tako plačujejo tudi za svoj ugled in položaj. Tekom diplomskega projekta sem se osredotočila na blagovne znamke, razvoj le-teh, razvoj mode ipd. V empiričnem delu, sem se odločila za anketo, s katero sem dobila odgovore na številna vprašanja. Na začetku diplomskega projekta sem si zastavila šest hipotez, pri čemer sem le dve potrdila oz. sprejela ostale 4 pa zavrnila.

Keywords

blagovne znamke;oglaševanje;moda;razvoj;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Supančič]
UDC:	658.626
COBISS:	12097564
Views:	618
Downloads:	93
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Brands in the fashion industry
Secondary abstract:	The brands have been, still are and will remain an asset for the showing of wealth. We ended up in a time where our respect is easier to obtain with a good appearance and brands than with our personality. On the basis of our clothing, more and more people decide what kind of approach and attitude will they have towards us. Brands, offer us a certain reputation and status in the society. We can confirm that in today's world, where almost everything is to buy or to pay, people also pay for their own reputation and position. Over the course of the graduate project I focused on brand development, development mode, etc. In empirical work, I decided to do a survey, in which I got answers to many questions. At the beginning of the graduate project, I set six hypotheses and only two were confirmed or adopted by the other four being rejected.
Secondary keywords:	Branding;fashion;the development of fashion;advertising;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 32 str., 5 str. pril.
ID:	8887339