Nakupovanje v spletni prodajalni

diplomski projekt

Katja Deželak (Author), Bruno Završnik (Mentor)

Abstract

V diplomskem projektu sem obravnavala izbrano temo nakupovanje v spletni prodajalni. Nakupovanje je osebni, družbeni in kulturni fenomen, ki ima danes pomembno vlogo pri posameznikovem vsakdanjem življenju. V potrošni družbi je namen nakupovanja predvsem zagotovljanje obstoja, potrebe svetovnega spleta pa dandanes postajajo čedalje večje. Prišlo je do razcveta interneta in s tem pojava spletnega nakupovanja. Pričujoči diplomski projekt odkriva značilnosti spletnega nakupovanje in njegove prednosti in slabosti delovanja. Prav tako sem omenila artikle, ki se pojavijo v spletni prodajalni in vrste prodajaln po svetovnem spletu. Predstavila sem tudi omejitve in možne prevare, ki se pojavljajo ob obiskih nepravih spletnih trgovin.

Keywords

internet;elektronsko poslovanje;elektronsko trženje;spletna trgovina;spletno nakupovanje;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[K. Deželak]
UDC:	339.162.3:004.738.5
COBISS:	12125468
Views:	1013
Downloads:	262
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Shopping in the online store
Secondary abstract:	In my thesis i deal with the chosen theme which is shopping in the online strore. Personal shopping is a social and cultural phenomenon, which today has an important role in dailylife. In consumption society is the purpose of shopping in particular just for ensuring your existence and the needs of worldWideweb are increasing fast. There has been a »boom« of fast development of Internet and consequently the online shopping has evolved. My thesis is about online shopping, its strengths and weaknesses. Also i mention which items belong in e-store and how much different online store do we have. I represent also some spossible scam we can experience when we are using online store.
Secondary keywords:	online shopping;worldWideweb;web;e-marketing;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	IV, 43 str.
ID:	8888583