Uporaba kupljenih fotografij v oglaševalske namene

diplomsko delo

Ajda Vernik (Author), Smiljana Gartner (Mentor)

Abstract

V diplomskem delu je predstavljena profesionalna etika in njena vloga na področju digitalnih medijev. Opisana so glavna etična načela, ki jih je potrebno upoštevati pri uporabi kupljenih fotografij v oglaševanju. Na podlagi dveh oglaševalskih kampanj so prikazane nepravilnosti in možnosti manipulacije, ki se lahko v tem kontekstu pojavijo. Skozi analizo virov in primerjavo obeh kampanj so predstavljene posledice nepravilne uporabe in možne rešitve, s katerimi bi se lahko kršitvam izognili.

Keywords

etika medijev;digitalni mediji;oglaševanje;fotografija;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FF - Faculty of Arts
Publisher:	A. Vernik
UDC:	174:[659.13:77](043.2)
COBISS:	19324694
Views:	1045
Downloads:	97
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	USAGE OF BOUGHT IMAGES IN ADVERTISING
Secondary abstract:	This work presents professional ethics and its role in the field of digital media. It describes fundamental ethical principles which need to be considered when using payable photographs in advertising. Irregularities and possibility of manipulation which can occur in this situation are presented on the basis of two advertising campaigns. Potential solutions to avoiding rule violations and the consequences of incorrect usage are introduced through source analysis and comparison of both campaigns.
Secondary keywords:	ethics of digital media;digital media;advertising;photography;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	V, 38 str.
ID:	8888639