diplomski projekt
Barbara Visočnik (Author), Sonja Sibila Lebe (Mentor)

Abstract

V uvodnem delu smo zapisali, kakšna je vloga destinacijskega managementa za turistično kmetijo delujočo v destinaciji. Pri čemer smo si zastavili cilje in dve osnovni trditvi, ki smo ju skozi diplomsko delo poskušali potrditi oziroma ovreči. Teoretični del diplomske naloge se nanaša na destinacijski management, delovanje regionalne in lokalne turistične organizacije ter segmentiranje. Destinacijski management se ukvarja z načrtovanjem, oblikovanjem ponudbe, segmentiranjem in zastopanjem interesov destinacije. Določili smo tudi pomembnost segmentiranja in ugotovili, da lahko segmentiranje bistveno izboljša kakovost ponudbe in uspešnost njene promocije. Za potrditev oziroma zavrnitev izbranih trditev smo izvedli primerjalno presojo med dvema turističnima kmetijama iz Slovenije in Avstrije. Prav tako smo izvedli tudi intervju z obema nosilkama turistične dejavnosti na kmetiji, ki smo ga v tretjem poglavju tudi analizirali. V sklepu predstavljamo ugotovitve, do katerih smo prišli pri pisanju tega dela ter priporočila, ki smo jih izdelali za izbrano turistično kmetijo v Sloveniji.

Keywords

turizem;destinacije;turistične kmetije;turistični ponudniki;povezovanje;segmentiranje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [B. Visočnik]
UDC: 338.48
COBISS: 12104220 Link will open in a new window
Views: 703
Downloads: 150
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of networking within a destination on success of a selected tourism farm
Secondary abstract: In the introduction, we discussed the role that destination management has in the operation of a tourism farm. We set goals with two basic arguments that we then tried to confirm or deny throughout this thesis. The theoretical port of this thesis refers to destination management, local and regional tourism organization work, and segmentation. Destination management includes planning, supply management, advertising, and representing the destionation interests. We determined the importance of segmentation and discovered that it can considerably improve the product and promoting quaility. In order to confirm or deny our arguments, we chose to benchmark between Slovenian and Austrian tourism farms. We conducted an interview with both holders of tourism supplementary activity on farms that were later analyzed in the third chapter. In the conclusion, we are presenting findings that were discovered throughout the writing of this thesis, and recommendations that we made for the chosen tourism farm in Slovenia.
Secondary keywords: Tourism farm;destination management;segmentation;local tourism organization;networking of tourism providers.;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 36 str., 6 str. pril.
ID: 8888828