delo diplomskega projekta
Žiga Mlakar (Author), Matjaž Iršič (Mentor)

Abstract

Namen diplomskega dela je predstaviti, kako čim bolje zadovoljiti potrebe strank na področju frizerstva kakor tudi na samem področju prodajnega posredništva frizerskih izdelkov za lase in lasno kozmetiko v frizerskih salonih. Glede na to, da je distributerjev frizerskih izdelkov več, kot je povpraševanja na trgu, smo želeli raziskati, katere so glavne potrebe, ki prevladujejo v frizerskih salonih. Tako bi na podlagi tega prodajni posredniki lažje prilagodili prodajne strategije in posledično povečali uspešnost prodaje. Izvedli smo kvantitativno raziskavo na vzorcu 50 oseb, natančneje moških in ženskih ponudnikov frizerskih storitev v Štajerski regiji. Ugotovili smo, da zadovoljevanje potreb po spolih ostaja enako, spreminja se le njihova pomembnost. Kvaliteta proizvodov spada na prvo mesto pri obeh spolih, vendar je pri ženskah simpatičnost potnika velik faktor za odločitev pri nakupu izdelka. Ne smemo zanemariti podatka, da je hitrejša dobava pomembnejša od nizke cene, zato je lahko ta podatek voda na mlin neznanim distributerjem. Frizerji so dovzetni za nakup pri večjih distributerjih in ne le pri enem, zato je možnost za prodajo različnih izdelkov toliko večja. Raziskava bo lahko koristila predvsem manjšim podjetjem, ki distribuirajo za slovenska ušesa neznano kozmetiko, saj je veliko prednost, če poznajo strankine glavne potrebe, še preden ji ponudijo izdelek ali storitev.

Keywords

uporabniki;potrebe;zadovoljstvo;zadovoljstvo uporabnikov;frizerske storitve;tržne raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [Ž. Mlakar]
UDC: 339.13:687.53
COBISS: 12135964 Link will open in a new window
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Downloads: 105
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Other data

Secondary language: English
Secondary title: Research of customer needs in hairdressing services
Secondary abstract: The aim of the thesis is to exemplify how to best meet the customer's needs in the field of hairdressing, and in the sale of hairdressing products and hair cosmetics to hairdressing salons. In light of the fact that there are more distributers of hairdressing products than there is market demand, the focus was to research the prevalent customer needs in hairdressing salons. Based on these, intermediary sellers could adapt their sale strategies more easily and consequently enjoy more success with their sales. The quantitative research was conducted on a sample of 50 persons, more specifically on male and female providers of hairdressing services in the Styria region. The results show that providers of both genders generally have the same needs in terms of products, but prioritize different aspects. While both consider the quality of the products to be the most important factor, females are significantly influenced in their decision of buying a product by how likeable the seller is. The fact that a quicker delivery time is considered more important than a lower price is also significant, as this piece of information could be a windfall for less prominent distributers. Hairdressers are susceptible to buy from larger distributers and favor buying from multiple ones, which offers an improved possibility of selling multiple products. Smaller companies which distribute cosmetics up until then unknown in Slovenia should find this research compelling, as knowing a customer's main needs before offering them products or services can be an undeniable advantage.
Secondary keywords: Customer needs;specification of customer needs;research on customer needs;demand in the field of hairdressing services;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: III, 32 str.
ID: 8890067