diplomsko delo
Larisa Gonza (Author), Matjaž Debevc (Mentor)

Abstract

V diplomskem delu smo se osredotočili na analizo identitete osebe ter povezavo blagovne znamke z vizualno identiteto osebe. Slednje smo raziskali s pomočjo anketnega vprašalnika. Pridobljene rezultate smo primerjali s teoretičnim delom ter predlagali izboljšave pri nadaljnjih raziskovanjih. Pred izvedbo raziskave smo v teoretičnem delu preučili razvoj identitete osebe, vizualno identiteto, blagovno znamko ter vpliv le-te na oblikovanje vizualne identitete, kar je bilo pomembno za ustvarjanje empiričnega dela diplomske naloge.

Keywords

identiteta;vizualna identiteta;blagovna znamka;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: L. Gonza
UDC: 659.127.6(043.2)
COBISS: 19262230 Link will open in a new window
Views: 972
Downloads: 101
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Other data

Secondary language: English
Secondary title: VISUAL IDENTITY OF THE PERSON
Secondary abstract: In the thesis we focused on analysing a person's identity and link the brand with the visual identity of the person. The latter was investigated with a questionnaire. Results were compared with theoretical work and propose improvements in further researches . Before research, in the theoretical part, we examined the development of a person's identity, visual identity, brand and it impact on the visual identity, which was important for creating the empirical part of the thesis.
Secondary keywords: identity;visual identity;brand;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VII, 40 f.
ID: 8890256