zaključna projektna naloga
Lea Ardani (Author), Dragan Kesič (Mentor)

Abstract

Strategija managementa prestižnih blagovnih znamk v mednarodnem poslovanju

Keywords

globalizacija;modna industrija;blagovne znamke;strategije;Louis Vuitton;Hermes;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [L. Ardani]
UDC: 658.626:339.9(043.2)
COBISS: 1537585860 Link will open in a new window
Views: 3663
Downloads: 158
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Final paper
Thesis comment: Univ. na Primorskem, Fak. za mangement
Pages: VII, 43 str.
ID: 9058220