zaključno delo
Ana Mlakar (Author), Karmen Medica (Mentor)

Abstract

Vpliv oglasnih sporočil na ciljno skupino starostnikov

Keywords

oglaševanje;trženje;starejši potrošniki;starostniki;nakupovalne navade;zaključna dela;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.11 - Undergraduate Thesis
Organization: UP FHŠ - Faculty of Humanities Koper
Publisher: [A. Mlakar]
UDC: 659.1-053.9
COBISS: 1537781700 Link will open in a new window
Views: 3130
Downloads: 42
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: advertising;marketing;older consumers;buying habits;
Type (COBISS): Final seminar paper
Thesis comment: Univ. na Primorskem, Fak. za humanistične študije, Medijski študiji
Pages: 48, [3] str.
ID: 9058378