Manager in vodenje podjetja ter pogajanja v mednarodnem okolju

delo diplomskega seminarja

Petra Mlaker (Author), Andrej Smogavc Cestar (Mentor)

Abstract

Ključna oseba vsakega podjetja je manager, ki z načinom vodenja, vplivanja, motiviranja, komuniciranja vpliva na vse ostale udeležence v podjetju. Ker je manager tudi eden izmed zaposlenih kadrov se mora le-ta zavedati, da s svojim vodenjem doprinese k uspešnosti ali izgubi poslov. Še kako je torej pomembno, kakšnega managerja podjetje zaposli, saj je od njegove sposobnosti vodenja odvisna prihodnost podjetja. Še večji izziv za podjetja predstavlja izbira managerja za mednarodne trge. Inteligenca, dominantnost, samozavest in zanesljivost, odprtost, fleksibilnost, iniciativnost so lastnosti, ki bi jih naj imel dober manager, vendar so za mednarodno poslovanje potrebne še druge: obvladati tuje jezike, poznati kulturne, družbene, gospodarske in pravne ureditve določenega trga kjer podjetje že posluje oziroma bi želelo poslovati, idr. Če podjetje šele namerava vstopiti na določen trg se običajno uporabljata 2 tržna pristopa: predstavitev na sejmu in osebna prodaja. Predstavitev na sejmu je najprimernejši način vstopa na tuj trg za izvozna podjetja in se tudi najbolj masovno uporablja. Za managerja je poslovati na mednarodnih trgih izziv, saj mora zaradi stalnih sprememb, tveganj, negotovosti, vedno biti pripravljen reagirati na spreminjajoče se pogoje. V zadnjem poglavju sem se dotaknila pogajanj. Brez pogajanj ni poslov. Pogajajo se managerji za dosego nekega cilja. Pogajanja so lahko verbalna, kjer sodelujoči izražajo svoja stališča na jasen način: ponudba, grožnja, obljuba, priporočila,.. ali pa neverbalna, kjer se sodelujoči izražajo z mimiko obraza, tonom glasu, kretnjami. Pogajalci se poslužujejo različnih strategij pogajanj: tekmovalno, sodelovalno ali podrejeno. Večina managerjev večjih podjetij bo uporabila tekmovalno strategijo, saj lahko izkoristi svoje prednosti na trgu in stisne v kot manjša podjetja, ki si za vsako ceno želijo določen posel.

Keywords

managerji;podjetje;mednarodni trgi;pogajanja;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[P. Mlaker]
UDC:	005.3:339.5(043.2)
COBISS:	12394524
Views:	824
Downloads:	70
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Manager and leadership of a company - international environmental negotiations
Secondary abstract:	The most important person of each company is manager. He affected on all other participants in the company by his own matter of leadership, affection, motivation. Manager is one of the most hardworking employees, so he must be aware of facts that his leadership can contribute to success of the business. Therefore is quite important what kind of manager is employed by the Company. The future of the Company depends on managers abilities of leadership. Even more significant challenge for companies is presented by selection of suitable manager for international market. Characteristics which managers should have represented are intelligence, dominance, self-confidence, reliability, openness, flexibility and initiativity. However, for international business should also be required other characteristics: knowledge of foreign languages, awareness of cultural, social, economic and law legislation of the market, where the company is already presented or wishes to be. If company attends to enter to a particular market usually two different approaches are used: presentation at the fair and direct sale. Presentation at the fair is the most appropriate way for export Companies and is most usefully used. It is a challenge for making businesses on international markets, therefore manager should be aware of constant changes, risks, uncertainty and should be always prepared to react on modified market conditions. Negotiations were described in my last chapter. Without negotiations are held by managers to achieve any of goals. Negotiations could be verbal, where views should have been expressed unambigously by participators like: offer, threat, promise, recommendations,.. or nonverbal, where all participates have been expressed by facial expression, timbre, gesture. Negotiations should have been used to make different strategy like: competitive, collaborative or subordinative. In larger companies will be used competitive strategy to unable smaller companies, where a deal should have been achieved at any cost.
Secondary keywords:	manager;company;international market;negotiation.;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	34 str.
ID:	9061698