diplomsko delo
Martina Pušnik (Author), Bruno Završnik (Mentor)

Abstract

V diplomskem delu govorimo o pomenu uvajanja blagovne znamke turistične destinacije Slovenska Istra ter vključevanju lokalne skupnosti. Obravnavamo konkretne možnosti za prehod iz sezonskega na celoletni turizem. Ob tem poudarjamo pomen trajnostnega turizma in se oziramo po novih trendih v turizmu.

Keywords

turizem;turistične destinacije;trajnostni turizem;lokalna skupnost;blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Pušnik]
UDC: 338.48:658.626
COBISS: 12230428 Link will open in a new window
Views: 1176
Downloads: 183
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Launch of tourism destination brand Slovenian Istria
Secondary abstract: In this thesis we talk about the importance of introducing the tourism destination brand of Slovenian Istria and the involvement of local communities. We took in the consideration concrete options for the transition from seasonal to all year-round tourism. At the same time we stress the importance of sustainable tourism and new trends in the business.
Secondary keywords: Tourist destination;tourism destination brand;local community;sustainable tourism;integrated tourist service;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 47 str., 8 str. pril.
ID: 9075445