Vpliv skladnosti imidža znamke in potrošnikove samopodobe na nakupno intenco, primer pametnih telefonov

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Data

Language:	Slovenian
Year of publishing:	2015
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[L. Antolič]
UDC:	659.122:366(043.2)
COBISS:	33604189
Views:	605
Downloads:	105
Average score:	0 (0 votes)
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Secondary language:	English
Secondary keywords:	Trademarks;Image;Consumers;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	47 str.
ID:	9075606