diplomsko delo
Tina Naglič (Author), Branko Ilič (Mentor)

Abstract

Dolgoročno vlaganje v blagovno znamko in njen vpliv na konkurenčnost podjetja

Keywords

konkurenčnost;konkurenčna prednost;Blagovne znamke;Oglaševanje;Potrošniki;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Naglič]
UDC: 659.1(043.2)
COBISS: 33614685 Link will open in a new window
Views: 1039
Downloads: 154
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Advertising;Consumers;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 44 str.
ID: 9075638